The digital property revolution races on
The digital property revolution races on

COVID-19 has accelerated a digital revolution in the real estate industry.



While the industry was moving towards embracing technology prior to the pandemic, the restrictions of the past 18 months have forced real estate agents to adapt to new ways of doing business like never before.



The digital challenge has been met head on by the team at KR Peters.



From online auctions and virtual inspections to the digital signing of documents and live online offers and expressions of interest, agents are offering vendors and buyers convenience and savings thanks to cutting-edge digital platforms.



KR Peters Director Peter Nicolls says the property market is speeding towards the digital future and the days of an offer and acceptance being conducted face to face is a thing of the past.



"We have had online auctions occurring for a while and DocuSign was a big game changer when it came to contracts. The new thing now is Anywhere Auctions, which allows people to submit expressions of interest and offers for private sales online," Mr Nicolls explained.



"As agents we have had to embrace technology and keep up with the latest online trends and methods because that's what consumers want.



"We are finding more and more that consumers want to inspect properties in person but they are happy to do the rest online.



"I've always believed in negotiating face to face, building trust and a relationship but the consumer today is just trying to buy for best price. Buyers want to make their offer as quickly as possible because they know properties at the moment are selling fast. "



Mr Nicolls says since Covid struck Victoria in March 2020, his team has not sold one property via conventional methods.



"Technology in the property industry has caught on like wildfire and the changes are here to stay. At KR Peters we are excited to see what will be next and how further innovation will help our clients."